U.S. athletes heading to Pyeongchang, South Korea for the 2018 Winter Olympics will arrive in style thanks to the new uniforms designed Ralph Lauren. The red, white, and blue parkas and bomber jackets not only look good, but they will help keep the athletes warm thanks wireless heating technology built into the jackets.
In a press release, Ralph Lauren explained the parkas are heated using electronic-printed inks in the shape of an American Flag.
In a process developed exclusively for Ralph Lauren, the heating system is made from electronic printed conductive inks, printed in the shape of an American flag in carbon and silver ink and bonded to the interior of the jackets. The printed conductive inks are flexible and stretchable, and connect to a battery pack with three settings. With water-repellent properties and featuring 11 hours of heating time at full charge and immediate heat, the jackets are truly functional pieces for America’s brightest athletes.
The uniforms are made entirely in the United States and feature the "heated red, white, and blue down parka, a slim jean with moto-inspired seaming, and a patriotic intarsia-knit wool sweater. Accessories include a navy wool ski hat, a USA-themed classic navy bandanna, a leather belt, brown suede explorer gloves with fringe and hand-beading, and brown suede mountaineering boots with red laces. "
Ralph Lauren is also launching the “Heat the Way for Team USA” social media campaign to help raise money for the U.S. Olympic Committee.
For every post liked on Instagram, Twitter, or Facebook using #HeatTheWayForTeamUSA from Jan. 22-24, 2018, Ralph Lauren Corporation will donate $1 (up to a maximum of $100,000) to the USOC.
Ralph Lauren has designed Team USA's Olympic uniforms since 2008.