A Bruce Springsteen song is being used in a commercial for the first time.
Pop star Shawn Mendes recorded a cover of "Dancing in the Dark" for his appearance in a new Tommy Hilfiger ad. One shot shows Mendes from the back with a handkerchief in his pocket, evoking the Born in the U.S.A. cover. Watch the full ad on YouTube.
The use of the song in the ad comes after he sold his publishing and back catalog to Sony last year. Springsteen appeared in a Jeep Super Bowl ad in 2021, but just contributed score music. He's turned down many offers over the years, most famously a $12 million offer by Chrysler in 1984 to use "Born in the U.S.A."